The single most important outreach tool for school reopening

POSTED: August 18, 2020Category: ArticlesBY: AISA P9

Our teachers are going on strike. The only sport that students can participate in is swimming. Parents will have to lead instruction on Tuesdays and Thursdays.

My goodness. The rumour mill has been churning, and it is only picking up speed. Much like the coronavirus pandemic at large, the ever-evolving nature of school reopening leads to speculation, anxiety and assumptions.

For school leaders, clear communication and community outreach has never been more critical. And yet, most school districts are missing one key ingredient — a single element that would make their public relations efforts effective and increase trust and stability among constituents.


Visit the SmartBrief website to read the full article.

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