When working in school communications, you quickly realize that the school year has a predictable cadence. It’s a comfortable rhythm we all get used to that repeats itself yearly. Although you can never count on what might happen on any given day, you can count on the fact that certain times of the year will be busier than others.

One of the school communicator’s busiest times of the year kicks off in late summer – getting all communications in order for teachers, staff and students to start another year. Back-to-school communications hold significant weight.

Your website, email and social media presence set the tone for the year ahead. For some families, this will be the very first impression they have of your school. Will your messaging project confidence and excitement or will it make parents question their decision to enroll?

It all starts with having a well-designed plan. Inside this guide provided by AISA Associate member – Finalsite, you’ll find everything you need to get your digital communications channels organized and ready to launch another successful school year. We trust you’ll find this a helpful tool you’ll reach for every August to ensure your community is engaged and informed as the school year begins.

Click Here to download over 25 pages of best practices and strategies to help you prepare for one of the busiest times of the year.