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The Importance of Crisis Management Teams

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Crisis management is no longer just a series of tools and tactics deployed to help stem PR blunders or a “bad press” problem. The landscape is much broader, and schools must monitor—and be ready for—a wide range of situations. When external factors for which we have no control do occur and land with little warning on our campus doorstep, we have to be ready. This sounds like a tall order—how to prepare for the unknown?—but it is possible.

https://www.nais.org/magazine/independent-school/summer-2020/the-importance-of-crisis-management-teams/
Contributed by Steve Muthiitene, AISA

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