What does the rebrand mean for our customers?
The rebrand will enable the further expansion of our current service offer for educators, with our new brand positioning line of ‘Growing education for generations’ reflecting both our heritage and our future evolution.
Chris Mahady, Findel’s chief executive, said: “The rebrand project heralds a bright new dawn for Findel. This was not simply about refreshing some logos, it was about undertaking a thorough strategic review of our business over a six-month period."
“We now have a new strategy, vision and direction that will drive us towards building a highly successful, multi-faceted, national and international education resources business.
“What we have done has energised and inspired everyone at the company. Colleagues now fully understand our business and brands and, most importantly, what they mean to our customers. We now have a collective purpose, clarity and strength about who we are and what we do.
“This will play a huge role in the delivery of our expansion plans as we launch new initiatives, products and services to achieve our ambitious growth plans for the benefit of educators worldwide.”
This evolution brings together our specialist education brands, Hope, GLS, Philip Harris and Davies Sports, which have also been rebranded, all sitting under the corporate brand of Findel.
All the brands are unified in their commitment to setting and achieving market-leading sustainable practices and standards.
From Hope Education to Hope
Our Hope brand has also gone through an exciting transformation and has a fresh, vibrant and confident look designed to reflect our inspiring and celebratory personality.
Hope is a brand dedicated to supporting people who nurture young minds, helping them pass on vital knowledge, build confidence and fuel children’s imaginations and enrich their futures.
Hope aims to put everything these educators need in one place to help those who stand in front of children every day to inspire future generations. This sentiment and service is expressed by Hope’s new brand positioning line of ‘Hope is all you need'.
But that’s not all. We will also be actively expanding our service offer during 2022 through new initiatives, market-leading sustainable practices, and innovative new products. What's more, we’ll also be unveiling our new Philip Harris and Davies Sports rebrands very soon. So, watch this space!